A decade of building
the systems businesses run on.
StartupCraft has spent ten years building operational software for businesses whose work still runs on spreadsheets, paper dockets and people re-keying the same data twice. Senior engineers, one office in Sydney, and a paid discovery before anyone writes code.
StartupCraft Annual Meetup, 2018 – Batumi, Georgia
Remote-first. Still tight-knit. Every year, we gather in one place to reset, reconnect, and celebrate the work we’ve shipped together.
Who We Are
StartupCraft began in 2015 as a small group of senior engineers who believed execution eats ideas for breakfast. Ten years on, the work that keeps coming back is the unglamorous kind: the scheduling, cost control, intake and reporting that a business genuinely runs on, and that everyone has been meaning to fix for years. We are a small senior team by choice — the people scoping your build are the people who write it.
Our edge? We start by understanding how the work actually happens today, then build for the process rather than around it. Sometimes that means telling you not to build at all.
What We Stand For
Here’s what guides every decision, commit, and conversation:
Impact over Hype
We choose proven tools and real outcomes - no buzzwords, no throwaway builds.
Think Like Owners
We act like your partner, not a vendor. Every dollar, deadline, and deliverable matters.
Build Fast. Scale Clean.
Speed is our strength, but never at the cost of tech debt or long-term pain.
Keep it Human
We're engineers, but we speak business. We value clarity, empathy, and mutual respect.
Always Ship Value
Every sprint moves the product forward. No fluff. No filler.
Company History
2015
StartupCraft was born from a shared vision: to help startups build software that actually ships.
2016
Adopted a fully remote model before it became the norm.
2017
From freelancers to a full-stack product agency with dedicated delivery pipelines.
2019
Expanded delivery across EU, US and APAC time zones.
2020
Launched our flagship internal product: Worklair - a platform to manage teams, budgets, and delivery in one place.
2022
Helped scale companies in AI, healthcare, fintech and supply chain, pushing tech boundaries in regulated environments.
2024–2026
Operational platforms for construction, automotive, healthcare and workforce-heavy businesses — and increasingly the AI running inside them.
Meet Us In
Our office is in Sydney. These are the cities our engineers work from, and where we meet clients in person.
London
United Kingdom
Lisbon
Portugal
Warsaw
Poland
Wrocław
Poland
Dnipro
Ukraine
Odessa
Ukraine
Kyiv
Ukraine
Headquarters:
Suite 302, 13/15 Wentworth ave, Sydney NSW 2000, Australia